It’s Beauty is a ladies salon built around one idea: that every service, whether a nail appointment or a full hair transformation, deserves proper attention and real skill. For anyone who has been searching for a ladies salon near me and found mostly the same generic menus, this is a different kind of place.
Six locations across the UAE, over 7,000 Google reviews, a 4.9 rating across all branches. The team is trained in European techniques, from e-file Russian manicure to AirTouch balayage, and the standard holds whether you walk into Business Bay or Dubai Marina. New clients receive up to 50% off their first visit.
Russian Manicure and Nail Extensions
The Russian manicure is the most requested service at It’s Beauty, and it is worth understanding why it stands apart. Instead of scissors or nippers, the technique uses an e-file to work around the cuticle area with precision, removing dry skin and prepping the nail bed cleanly. The result is a sharper edge, a neater base, and a finish that holds up to four weeks.
And yes, it sounds more involved than a standard gel manicure, because it is. But it also means fewer touch-ups and a more even wear.
Beyond that, the nail menu covers gel polish, shellac, acrylic nail extensions with refills, nail art design, and a full Russian pedicure with gel finish. The shade selection is wide, so whether you want something clean and minimal or a detailed nail art look, there is space for both here.
Hair Coloring, Balayage and Keratin Treatments
Color at It’s Beauty goes beyond a standard single-process tint. The stylists are trained in AirTouch, balayage, ombre, and highlight techniques, working with professional-grade brands chosen with the local climate in mind. So if your color has been fading quickly or your hair has felt dry and hard to manage, that is something the team actually addresses during the consultation.
For hair health, the menu includes deep conditioning treatments, scalp therapy, and keratin smoothing. Keratin works by coating the hair shaft with a protein layer that gets sealed in with heat.
It reduces frizz, makes the hair easier to style, and the effect typically lasts two to four months depending on how you wash and care for it. The salon also handles hair loss treatments and scalp care for clients dealing with thinning or sensitivity.
So whether you come in for a trim and blow-dry or a full color overhaul, the process starts with what your hair actually needs.
Eyebrow Architecture, Lamination and Lash Services
Brow work here is taken seriously. The salon offers eyebrow lamination with color, and full architectural shaping, which is a structured method of defining the brow line based on your natural bone structure. It is more considered than a quick wax, and the results tend to look noticeably more tailored and balanced.
For lashes, the options include classic extensions, Russian volume (which uses several fine lashes per natural lash for a fuller, more textured finish), lash lamination, and the Kylie effect, built through a layered application technique. Well, if you have ever had extensions that looked slightly off or felt too heavy, Russian volume is usually the fix. The layers sit more evenly and move more naturally.
What Keeps Clients Coming Back to Its Beauty?
Over 7,000 reviews across four locations with a 4.9 average. That kind of consistency takes more than a solid service menu. It takes trained staff, a reliable booking process, and an atmosphere where people actually feel at ease.
All tools at It’s Beauty are sterilized following European standards, including autoclave sterilization of metal instruments and single-use disposables for everything else. This matters more than it is usually given credit for, especially for nail and lash services where shared equipment is the norm elsewhere.
Also worth mentioning: clients regularly bring up the coffee in reviews. A proper latte when you arrive is a small thing that somehow changes the whole experience.
Looking for Body Treatments to Go with Your Beauty Routine?
Most visits to It’s Beauty cover the nails, hair, and face, and that is more than enough for a full session. But if you are thinking beyond that, about body contouring, skin tightening, or targeted figure treatments, those are a different kind of service that call for a specialist focus.
That is exactly where Bodify comes in. A dedicated body treatment salon, Bodify works naturally alongside what It’s Beauty offers, for clients who want both sides of their self-care covered in one routine.
FAQ
How long does an AirTouch balayage session take?
Most sessions run between two and four hours, depending on hair length and the amount of color involved. AirTouch uses air to separate fine strands before color is applied, so the blend sits more naturally than traditional foil highlights.
What sterilization standards do you use at It’s Beauty?
European sterilization protocols. Metal tools go through autoclave sterilization, and anything that cannot be sterilized is replaced with single-use items for each client.
Do you offer occasion styling for events or weddings?
Yes. The team handles bridal and event styling, including makeup, updo hairstyles, and lash sets. If you have a specific date in mind, it is worth reaching out early to plan the appointment timing properly.
Where are the It’s Beauty locations?
There are six branches: Business Bay (Iris Bay Tower), Dubai Marina (Marinascape Mall, Trident Tower), Internet City (The One Tower), DIFC (Sky Gardens Tower), and two locations in Abu Dhabi.
