Are you looking to reduce your mobile expenses without sacrificing service quality? If you’re a UAE resident holding an Esaad card, you might be missing out on one of the best telecom deals in the country.
The Du Esaad offer isn’t just another mobile promotion, it’s an exclusive discount program tailored for government and semi-government employees, giving them up to 40% off on selected Du postpaid plans.
This blog will guide you through what Du Esaad is, how the partnership works, who qualifies, how to activate it, and how to get the most value from this offer. By the end, you’ll understand why the Du Esaad card is more than just a perk, it’s a smart financial tool.
What Is Du Esaad?
The Esaad card is a government-issued discount and benefits card in the UAE, provided to employees of government entities and semi-government organizations. Introduced by the Dubai Police in 2017, the Esaad program aims to enhance the lifestyle and well-being of public sector employees by giving them access to thousands of exclusive discounts across various sectors.
The card is valid for discounts on:
- Retail shopping
- Dining and hospitality
- Travel and tourism
- Healthcare services
- Wellness and fitness
- Entertainment and leisure
- Telecom services (through partnerships like Du Esaad)
It’s more than just a plastic card, it’s a lifestyle privilege designed to reward the service and contributions of the UAE’s public sector workforce.
How Are Du and Esaad Connected?
Du, one of the UAE’s largest telecommunications providers, has joined hands with the Esaad program to offer Esaad cardholders exceptional savings on mobile services. This collaboration means that if you hold an Esaad card, you can subscribe to certain Du postpaid plans and enjoy a 40% discount on the monthly recurring charges for a full 12 months.
The relationship between Du and Esaad is built on shared values of providing better value, supporting the UAE workforce, and making essential services more affordable. Du’s offer for Esaad cardholders is unique in the telecom sector, making it a standout benefit for anyone eligible.
Who Is Eligible for the Du Esaad Offer?
Eligibility is straightforward but important to understand. Both new and existing Du customers can benefit, as long as they meet the criteria.
| Category | Eligibility Details |
| New Customers | Can subscribe to eligible postpaid plans on a 12-month contract and activate the offer with a valid original or digital Esaad card. |
| Existing Customers | Can present their valid original Esaad card at Du stores to activate the discount on eligible postpaid plans. |
| Prepaid-to-Postpaid Switchers | Prepaid users can switch to an eligible postpaid plan, sign a 12-month contract, and activate the offer with their Esaad card. |
There are also limits on how many lines you can activate under the offer:
- UAE Nationals: up to 8 postpaid lines
- Expatriates: up to 5 postpaid lines
An essential condition is that the name on the Esaad card must match the name on the Emirates ID and the Du account. Family or friends cannot use your Esaad card to activate the discount.
What Postpaid Plans Are Eligible for the Du Esaad Discount?
Not all Du plans are included, so it’s important to choose carefully.
Eligible plans typically include:
| Plan Name | Details |
| Power Plan 300 Data | Includes data, local minutes, and roaming options |
| Power Plan 500 Data | Larger data allowance, more local and roaming minutes |
| Power Plan Unlimited National Data 1000 | Unlimited UAE data, premium features |
Other eligible plans may include certain data SIM plans, but you should confirm the latest list directly with Du, as promotions can change.
How Long Does the Du Esaad Offer Last?
The offer provides a 12-month discount period. After 12 months, the discount will automatically end. To continue enjoying the savings, you must re-submit your valid Esaad card (if the offer is still available at that time).
It’s worth noting that the discount applies even if the line is suspended or barred, but it only reduces the base monthly fee, not extra charges like international calls, roaming, or add-on services.
How Do You Activate the Du Esaad Offer?
The activation process differs slightly depending on whether you’re a new or existing customer.
Existing Customers
You will need to visit a Du store with your:
- Mobile number
- Original or digital Esaad card
- Emirates ID (for identity verification)
The staff will validate your documents, and the discount will be applied from your next billing cycle.
New Customers
If you’re joining Du as a new customer:
- Visit a Du store or subscribe online to one of the eligible plans.
- Sign a 12-month (or in some cases, 24-month) contract.
- Provide your valid original or digital Esaad card.
- Once validated, the discount will start showing on your next bill.
Once your documents are verified, Du will apply the discount starting from your next billing cycle. Make sure to keep a copy of your activation confirmation or receipt, and check your upcoming bill to ensure the discount appears correctly.
If you don’t see the discount or notice any discrepancies, contact Du customer service promptly to resolve the issue and avoid missing out on your savings.
What Are the Conditions and Exclusions to Know?
While the Du Esaad discount is generous, it comes with important rules:
- The discount cannot be combined with other discounts, such as Disability or Elderly offers. You can only use one.
- Only the cardholder is eligible. Family members and friends cannot apply the discount using your card.
- The discount applies to the base monthly plan charge only. Out-of-bundle charges, international calls, roaming, and premium services are excluded.
- The account name, Esaad card name, and Emirates ID name must match exactly.
Understanding these conditions helps avoid surprises and ensures you can fully enjoy the Du Esaad offer without risking disqualification or misunderstandings about what is and isn’t covered by the discount.
How Can You Maximize the Value of Your Du Esaad Card?
To get the most benefit:
- Select the right plan that fits your actual mobile data, call, and roaming needs. Over- or under-buying can reduce the value of your savings.
- Activate promptly once eligible. Don’t delay, as the 12-month window begins from activation, not from when you first hear about the offer.
- Monitor your bill to ensure the discount is applied correctly from the next billing cycle.
- Check renewal options near the end of the 12 months to see if you can continue with the discount or need to reapply.
By staying informed and proactive, you can make sure you’re not just using your Du Esaad discount, you’re getting the maximum benefit from it, turning a good offer into a great one for your personal or family mobile needs.
Conclusion
For eligible UAE residents, the Du Esaad partnership offers significant and meaningful savings. A 40% discount over a year can add up to substantial cost reductions, especially for families managing multiple lines. Combined with Du’s reliable service and coverage, this is one of the strongest telecom loyalty programs available in the UAE.
The key is to understand the conditions, activate correctly, and track your account to ensure you’re receiving the full benefit. For government and semi-government employees, the Esaad card is not just a work perk, it’s a powerful way to improve your household budget.
FAQs
What is the Du Esaad discount?
It’s a 40% discount on monthly recurring charges for eligible Du postpaid plans, available for a 12-month contract to Esaad cardholders.
Can expats use the Du Esaad offer?
Yes, expatriate Esaad cardholders can activate the discount on up to 5 postpaid lines under their name.
Are all Du plans covered under the Esaad discount?
No, only selected plans like Power Plan 300 Data, 500 Data, and Unlimited National Data 1000 are eligible.
How do I renew the discount after 12 months?
You must resubmit your valid Esaad card to Du (if the offer is still active) to continue receiving the discount.
Can family members use my Esaad card to get the discount?
No, the discount is strictly for the Esaad cardholder. The names on all documents must match.
What happens if I switch plans during the contract?
You should check with Du customer service, as switching plans may affect your eligibility or require revalidation.
Can I activate the offer online as a new customer?
Yes, you can subscribe online to an eligible plan and provide your digital Esaad card for validation.
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